It’s all fair and well going to a Search Engine Optimization (SEO) company and getting your website fully optimized for the web search engines. But even if they manage to succeed in getting you a top listing in the major search engines like Google or Yahoo! they still cannot guarantee high conversion rates.

Secondly, you may even have the most incredible product of our century, but neither that nor SEO can ensure you receive high conversion rates. This is because there may be one element still missing: web graphics.

Excellent web graphics is vital in increasing your company and product image. If you don’t give a creative, intuitive and professional image through the visual aspects of your website, you’ve already lost your customer. They will simply click ‘back’ in their browser and move on. You must grab them immediately through graphic design: and you must KEEP them at your site through graphic design.

Grabbing them from the initial outset comes in a number of basic forms: your logo, the font used for the site, the background color and the initial images. Any website that uses neon yellow Times New Roman font over a bright red background is going to get very little to no conversions: that’s guaranteed. If sites like Amazon.com didn’t create a visually appealing website that’s easy to read (even for the visually impaired) and easy to use through it’s graphical interface, they certainly wouldn’t be where they are today REGARDLESS of their placing on the search engines. This is why blog header templates or squeeze page templates are so important.

Having said that, very few people realise (and this includes many SEO companies) that the design of your website also does affect your placement in the search engines. If you have a poorly designed website, it can make the site difficult for the search engines to scan, and therefore they immediately do not give you good placement.

After gaining the initial attention of web users, you must KEEP them on the website through the graphical interface you use. This is why well-designed, easily readable and easy-to-use buy now buttons, or buttons for click, are actually incredibly important. They may seem like a small thing, but they are – in fact – vital in giving the web-user a satisfactory experience of your website.

A visually appealing, smooth flowing interface creates experience, and experience – believe it or not – translates directly into conversions. Why? Well, people are given the impression that you’re a professional company, and that if your website works so seamlessly so should your product. Secondly, you’ve managed to keep them at your website before they went browsing on, and by keeping them long enough they forget about shopping and feel that they’ve already found what they were looking for. It’s the exact same principal between a well-designed shop at the mall, and a poorly designed shop. Most people shop where they just feel good. That is the secret you need to apply to your website.